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Prime Soft

Software House & IT Training Institute
Course Outline
Block F, Ghanta Ghar Gol Bagh Dera Ghazi Khan
Mobile: +92 331 4464441 · PTCL: 064-2409830
support@pmsoft.pk
Marketing

Digital Marketing

SEO, SEM, Social Media Marketing & Google Ads

Duration: 3 Months Total Fee: Rs 35,000 Session: 2026 Featured
Admission Fee
Rs 0
Monthly
Rs 11,667
Duration
3 months
Total Course Fee
Rs 35,000
1

INTRODUCTION

This 3-month Digital Marketing Pro course teaches you how to drive real business results online. Master SEO, Google Ads, Facebook Ads, content marketing and analytics with hands-on practice on live campaigns.

2

MODULE 1: Marketing Foundations (Weeks 1-2)

  • Digital marketing landscape in Pakistan
  • Customer personas & journey
  • Brand positioning & messaging
  • Marketing funnels (TOFU, MOFU, BOFU)
  • Setting goals & KPIs
  • Hands-on: Build a marketing plan for a local business
3

MODULE 2: Search Engine Optimisation (Weeks 3-4)

  • How search engines work
  • Keyword research (free tools)
  • On-page SEO: titles, meta, headings, content
  • Technical SEO: speed, mobile, sitemap
  • Off-page SEO & backlinks
  • Local SEO & Google Business Profile
  • Hands-on: SEO audit + improvements for a real site
4

MODULE 3: Google Ads (Weeks 5-6)

  • Google Ads account setup
  • Search, Display, Video, Shopping campaigns
  • Keyword bidding & match types
  • Ad copy that converts
  • Conversion tracking
  • Budgeting & ROAS
  • Hands-on: Run a real Search campaign
5

MODULE 4: Facebook & Instagram Ads (Weeks 7-8)

  • Meta Business Suite & Ads Manager
  • Audience targeting (interests, custom, lookalike)
  • Campaign objectives & ad formats
  • Creative best practices
  • Pixel installation & events
  • Retargeting strategies
  • Hands-on: Launch & optimise an Instagram ad
6

MODULE 5: Content & Email Marketing (Weeks 9-10)

  • Content strategy & calendars
  • Blog writing & SEO
  • Social media content creation
  • Email marketing with Mailchimp
  • Lead magnets & landing pages
  • Hands-on: Write 4 SEO blog posts + send an email campaign
7

MODULE 6: Analytics & Capstone (Weeks 11-12)

  • Google Analytics 4 setup
  • Reporting & dashboards
  • A/B testing fundamentals
  • Capstone: Full marketing campaign for a real business
8

TOOLS REQUIRED

  • Google account (Gmail)
  • Facebook account for Business Manager
  • Mailchimp free account
  • Canva account
  • Some budget recommended (Rs 1,000-5,000) for live ad practice
9

ASSESSMENT

  • Weekly assignments (40%)
  • Live campaign performance (30%)
  • Final capstone presentation (30%)
10

CERTIFICATION

Digital Marketing Pro Certificate from Prime Soft. We also help you prepare for Google Ads & Meta Blueprint certifications.

11

CAREER PATHS

  • Digital Marketing Executive
  • SEO Specialist
  • PPC / Ads Manager
  • Social Media Manager
  • Freelance Digital Marketer

Ready to Enroll?

Visit https://pmsoft.pk · Call +92 331 4464441 / 064-2409830 · WhatsApp +92 331 4464441

Prime Soft · Block F, Ghanta Ghar Gol Bagh Dera Ghazi Khan
+92 331 4464441 · 064-2409830 · support@pmsoft.pk